WhatsApp Business app vs Cloud API: which fits your team?

A practical comparison of the phone app and the official WhatsApp Business Platform for multi-agent teams.

The WhatsApp Business app is excellent for solo operators. Labels, quick replies, and a catalog live on one device. It is not designed for multiple agents, campaign analytics, or CRM beside every thread.

Cloud API connects your business number to Meta’s platform so software like velro can power shared access, approved templates, broadcasts, and automations. Customers still message the same number — your team just stops depending on who is holding the phone.

If you already use the Business app, coexistence may let you keep it while connecting velro. Read the full comparison on velro vs WhatsApp Business app.