Official WhatsApp for your whole team
The WhatsApp Business Platform (Cloud API) is Meta’s official way for businesses to message at scale — with shared access, templates, and compliance built in.
What you need to know
The WhatsApp Business app on a phone is built for a single device. The WhatsApp Business Platform (often called Cloud API) connects your business number to Meta’s cloud so software like velro can power a shared inbox, approved templates, broadcasts, and automations for many agents at once. You still message customers on WhatsApp — but ownership, auditability, and scale match a real sales or support team.
How velro fits
velro is built on that official Cloud API. You connect through Meta Embedded Signup, keep one customer-facing number, and run shared inbox, templates, campaigns, flows, CRM, and roles in one workspace — without putting chats on personal phones.
Key points
- Official Meta Cloud API connection via Embedded Signup
- Shared inbox for multiple agents on one number
- Approved templates for messaging outside the 24-hour window
- Broadcasts, flows, CRM, and team roles on the same stack
Quick answers
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Is Cloud API the same as the WhatsApp Business app?
No. The Business app is device-centric. Cloud API is the platform API for multi-agent software, templates, and scalable messaging.
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Do I still pay Meta?
Yes. Meta bills conversation and message charges separately. velro is your software subscription on top of that.
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Can we migrate from the phone app?
Often yes — including coexistence where Meta allows it. We guide the right path during onboarding.
Keep reading
See it on a real WhatsApp setup
We’ll show how Cloud API, coexistence, and your team workflow fit together in velro.
Request a demo